Sweet Success: How Torani Launched Personalization and Drove Revenue Fast with Breinify

Torani, the nearly 100-year-old flavor syrup brand, was shifting focus to grow its direct-to-consumer business. With a lean marketing team and limited technical resources, they needed a fast, low-lift way to test personalization, boost engagement, and drive measurable revenue—without hiring more staff or launching time-consuming integrations.

With Breinify’s AI-powered platform, Torani launched personalization in days, seeing revenue lift in under a month. The partnership enabled rapid testing, smarter product discovery, and higher engagement—proving they could deliver impactful, AI-driven customer experiences quickly while building a strong foundation for long-term direct to consumer (DTC) growth.

The Challenges

Like many CPGs, Torani needed to kickstart its DTC personalization strategy without overloading its small team or overhauling its tech stack. This transition to a new distribution model brought new challenges for the digital team.

Key challenges included:

• Limited Personalization Beyond Static Experiences: Torani's website featured static content placements and generic product recommendations, limiting their ability to engage individual customers with their broad product range. They knew personalizing across their diverse product offerings could have a massive impact, but were held back by manual curation processes and launches.
• Inability to Rapidly Test and Iterate: Launching new ideas or experiences was a slow, resource-intensive process that typically required engineering help. This meant valuable insights were delayed, and they couldn't quickly optimize for customer behavior.
• Need for Measurable Revenue Impact: Torani needed to prove the direct revenue impact of personalization and gain actionable insights into user behavior to justify further investment in their DTC channel.
• Difficult Resource Constraints: With a lean marketing team and a focus on minimizing additional headcount or complex IT projects, any personalization solution needed to be lightweight and easy to manage.
• Maintaining Brand Trust and Privacy: As a trusted, long-standing brand, Torani prioritized privacy compliance and a seamless, high-quality customer experience.

Torani didn’t just want to add personalization—it needed a way to make it meaningful, scalable, and fast, while driving real revenue lift.

The Solutions

In just two weeks, Breinify partnered with Torani to launch two AI-powered personalization experiences, demonstrating immediate impact to the company. These experiences were:

• Recipe Detail Page (RDP) Recommendations – Dynamic product recommendations like “You May Also Like” and “Products You May Love” appeared on recipe pages, encouraging further exploration and purchases.
• Product Detail Page (PDP) Recommendations – AI-powered carousels were deployed to explore optimal placement and content performance, with options to test various models such as "Shop Similar Items," "Items You May Like," "Customers Ultimately Bought," and "Frequently Purchased Together."

Both experiences were driven by Breinify’s Temporal AI, which use existing data streams and real-time behavior from both anonymous and known users to deliver personalized content, track performance, and run strategic A/B/n tests.

The initial POV quickly proved ROI and led to a broader partnership, with additional test-and-learn experiences deployed within the first month, including:

• Cart Page Product Add-Ons: Inserting product recommendations in the cart page to increase last-minute add-ons and boost basket value when buying interest is highest.
• PDP Layout Testing: Implementing a 4-group split test to compare the impact of carousel placement and different AI algorithms.

The Results

Breinify’s AI-powered personalization delivered real

revenue lift and business value for Torani, in under 30 days

• Significant Revenue Lift:
  • +35.7% revenue increase and +36.8% more checkouts for customers shown Breinify experiences.
  • +44.9% more clicks, with more than 395 unique product variants purchased through personalized experiences, showcasing increased content diversity.
  • The Cart Page and PDP Similar experiences outperformed control by +29.3% and +32.96%, respectively.
  • Breinify’s average basket value was +28.2% higher than the control group.
  • Personalization engagement accounted for 26.1% of the Breinify basket, compared to 20.2% for control.
• Exceptional Execution Speed:
  • Breinify successfully launched 2 AI-powered experiences in under 2 weeks, and 4 test and learn experiences were deployed in under 1 month.
• Valuable Insights & Accelerated Learning:
  • High-performing experiences were identified for ongoing use, such as the PDP Similar carousel, which consistently performed better for Breinify groups.
  • Split tests provided significant learnings on customer behavior, content, and item placement, informing future strategies.

Email Expansion

Following the successful web personalization, Torani is now expanding its use of Breinify to other channels, like email. This expansion aims to enable holistic AI across channels, ensuring consistent and personalized experiences beyond the website. As Breinify is deployed across these channels, AI-influenced revenue continues to expand and significantly grow.

AI-influenced incremental revenue grew within 6 months of launch, showing a strong AI strategy that extends beyond the web experiences can drive even more incremental revenue. The team continues to see a boost overall business, with digital revenue growing more than 50% in 4 months.

Technical Implementations

Breinify’s platform was integrated into Torani’s site in less than 14 days, requiring minimal involvement from internal technical resources. Using lightweight scripts, Breinify was able to seamlessly embed AI-powered recommendations and web experiences directly into Torani’s Shopify storefront. These scripts collected anonymous, real-time behavioral data in full compliance with SOC 2+ and CCPA standards, and allowed for the injection of personalized carousels and product suggestions without altering the core website architecture.

A key component of the implementation was Breinify’s strategic split testing. Visitors were randomly segmented into control and test groups, enabling Torani to accurately measure the uplift generated by AI-driven experiences. Content layouts, product rankings, and carousel positions were adjusted dynamically through Breinify’s APIs, eliminating the need for engineering sprints or manual testing setup. This approach gave Torani’s marketing team a powerful and agile tool to validate hypotheses, drive revenue, and deliver exceptional customer experiences faster than ever before.

This agile implementation model proved critical for quickly validating ideas, reducing risk, and delivering business value fast.

Takeaways

The collaboration between Torani and Breinify proved that strategic AI personalization can be launched incredibly fast, without hiring new staff or undertaking deep integration projects.

• Small Changes, Big Impact: Strategic adjustments—like moving a carousel’s placement or adding more product suggestions on product detail pages—had outsized effects on checkouts and revenue.
• Speed Matters: Torani was able to validate concepts and drive business value in under 30 days. Additional testing is just as fast, allowing Torani to drive a culture of continuous improvement.
• Data Beats Guesswork: Breinify’s A/B testing revealed what content and layouts actually influenced behavior, driving decisions based on real user data instead of assumptions and opinions.
• Scalability Is Key: With a lean team, Torani can now scale personalization across its diverse product offerings and expand to other channels like email without added headcount or tools.
• AI-Influenced Revenue Growth: AI-influenced revenue has grown significantly, proving the value of a strong AI strategy across channels.

Torani is now well positioned to continue delivering meaningful, personalized experiences as it enters its second century of innovation. By leveraging AI to drive smarter use of its extensive content and deepen customer relationships, the future is looking as sweet.