Join Breinify for our breakout session at CRMC, featuring a leading sporting goods retailer ⚾

Creating online experiences that truly resonate with individual shoppers is a major challenge for retailers with cast product catalogs.

Chris Smith, Director of eCommerce at Big 5 Sporting Goods, will reveal how transforming their website from static to dynamic enhanced the customer journey, uncovered surprising purchase behaviors, and significantly boosted engagement.

This session will detail how moving to an AI-powered dynamic content and layout strategy delivers tailored experiences at scale, generating the deep customer insights and behavioral data essential for crafting highly relevant and engaging CRM content, from personalized emails and SMS offers to targeted loyalty program communications.

When:

Thursday, June 5

11:50M CST

Where:

Astoria Room

3rd Floor