How A Charcoal Brand Improved Their Website Bounce Rates
The Results
9%
Increase in Recipe Views
The Challenge
Cowboy Charcoal’s bounce rates were extremely high and they wanted help reducing these by ensuring their consumers visit a second page whenever they came to the website.
They also wanted to understand if their consumers were buying from specific stores.
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The Solution
Collected data for “Where to Buy” so they had zip codes and regions and could decide which partners to invest more time with.
Recipe recommendations based on consumer preferences.
The Results
With recipe recommendations, Duraflame reduced their bounce rates and 2+ page views increased by 9% per month.
Automatically collecting data about consumers’ zip codes allowed them to prioritize and improve store partnerships.
