How A Charcoal Brand Improved Their Website Bounce Rates

The Results


Increase in Recipe Views

The Challenge

Cowboy Charcoal’s bounce rates were extremely high and they wanted help reducing these by ensuring their consumers visit a second page whenever they came to the website.

They also wanted to understand if their consumers were buying from specific stores.

Pantallas Cowboy Charcoal (1)

The Solution

Collected data for “Where to Buy” so they had zip codes and regions and could decide which partners to invest more time with.

Recipe recommendations based on consumer preferences. 

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The Results

With recipe recommendations, Duraflame reduced their bounce rates and 2+ page views increased by 9% per month.

Automatically collecting data about consumers’ zip codes allowed them to prioritize and improve store partnerships.

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