The last decade has seen incredible advancements in technology. Today, there are countless tools and platforms that help brands understand their consumers better so they can create personalized digital experiences that drive results.
Brands everywhere are at different stages of digital transformation. Some marketers focus on data collection, others on optimizing customer journeys, and some are already leveraging insights into contextual digital marketing experiences. Regardless of where you are in your journey as a brand, 2021 is the year to double down on personalization initiatives and contextual digital marketing.
Let’s look at the three major reasons why contextual digital marketing and predictive personalization are key for your brand in 2021:
1. Consumer behavior has drastically changed — and will continue to change.
To say that 2020 changed the way we shop would be an understatement. Although we’re all cautiously optimistic that the pandemic will finally subside in 2021, it doesn’t necessarily mean consumer behavior will stabilize. As the global economy gradually opens back up, your consumers’ buying habits will shift accordingly. It’s essential to keep up with these changes in real time to make sure you’re keeping consumers happy and creating effective marketing campaigns that encourage sales and loyalty.
Predictive personalization tools such as Breinify’s can help you do this by both collecting and analyzing data in real time to predict what your consumers will want based on their interests, purchase habits, and other changing external factors. These kinds of personalized digital experiences will play a huge role in helping brands remain relevant and responsive in the wake of the pandemic.
2. Predictive personalization technology will create a competitive edge.
Most marketers are aware of the importance of data-driven marketing. However, they aren’t always using marketing technology to their full advantage. It can be quite complicated to use multiple tools, and they might not be easy to integrate into an optimized process to get the results you’re looking for. For example, brands sometimes use content management systems, customer relationship management platforms, and marketing clouds provided by separate vendors. Connecting the dots between these platforms can cause headaches for your brand’s technical teams.
Meanwhile, some brands choose to devote in-house employees to the daunting task of analyzing data. They spend weeks or months segmenting audiences, conducting A/B tests, and trying to understand user behavior. But in today’s fast-paced consumer markets, by the time they finish this analysis, the insights might be outdated and the window to take action has passed.
An AI-driven platform such as Breinify can immediately do all of this work without any human intervention. Not only does this keep your brand at the forefront of consumer behavior, but it also frees up your marketing team to focus on other important tasks. If you leverage a holistic software-as-a-service tool to deploy contextual campaigns in 2021, your brand can earn a massive competitive edge.
3. Managing data effectively will be a competitive advantage.
As marketing technology continues to evolve — and as consumers continue to engage and shop online — it will become more and more important to get deeper insights about your audience and what it’s looking for. In 2021, brands have access to a lot of data and are now on an accelerated journey to figure out how to use it effectively. Figuring this out and expanding their use of contextual digital marketing to reach consumers will be an extremely important factor that sets successful brands apart.
Contextual digital marketing will be the key to creating personalized digital experiences in 2021. Your brand can currently gather mountains of data about your consumers, but you need an AI-driven tool in your corner to leverage those insights quickly and effectively.
Contact Breinify today to learn more!