---
title: Dynamic Categories and Navigation
description: Breinify's Dynamic Category and Navigation, enable static elements to change to flexible experiences that boost engagement and drive revenue.
---

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Brilliant Use Case

# Dynamic Category and Navigation

Teams often think of category buttons, search filters, or navigation bars as unchangeable, which can hold back customer exploration and experience.

Dynamic Category and Navigation turns these elements into flexible parts of the customer journey. Create featured categories that adjust to user behavior. Add standout content to the navigation. Suggest filters that shift based on user actions. All designed to help you reach your goals, whether it's boosting engagement or increasing revenue.

![dynamic-categories Medium](https://home.breinify.ai/hs-fs/hubfs/Image%20Assets%202025/dynamic-categories%20Medium.png?width=512&height=640&name=dynamic-categories%20Medium.png)

Use case advantages

## Make Even Static Elements, Personalized

Increase engagement and discovery

Breinify's Dynamic Category and Navigation allows teams to think of any digital experience as a customizable one. Power featured categories that change for each user, increasing product diversity and engagement.  Add feature content like products, offers, promotions, or articles and UGC to navigational elements. Even filters on category pages can be reordered and suggested based on individual user clues and behavior. Marketing teams maintain complete control with position level control over what is shown.

### Breinify helps you: 

- Increase content diversity by 4x.
- Enable merchandising teams to mix art and sciences

## Real World Examples

![Kingsford_NavigationRecs](https://home.breinify.ai/hs-fs/hubfs/Customer%20Screenshots/Kingsford_NavigationRecs.png?width=1018&height=619&name=Kingsford_NavigationRecs.png)

### [Recommend Content in Navigation](https://www.kingsford.com/)

![Big5_TrendingCategories](https://home.breinify.ai/hs-fs/hubfs/Customer%20Screenshots/Big5_TrendingCategories.jpg?width=810&height=324&name=Big5_TrendingCategories.jpg)

### [Dynamic Categories](https://www.big5sportinggoods.com/)

![Sally_PersonalizedDeals](https://home.breinify.ai/hs-fs/hubfs/Customer%20Screenshots/Sally_PersonalizedDeals.png?width=1003&height=923&name=Sally_PersonalizedDeals.png)

### [Personalized Deals](https://www.sallybeauty.com/deals/)

Why is this so hard?

## Where do others go wrong?

### Product Recs Only Work for Products

Recommendation tools for products can't use or mix other content. 

### All or Nothing AI

Inflexible AI, stuck in a black box. Models can't be mixed, overridden. 

### Can't Personalize, Can't Test

When elements are static, so are your opportunities to test and learn. 

### Integration Makes Launching Impossible

Long implementations make proving value difficult, if not impossible. 

Let's Make it Easy

## What Makes Breinify Better?

![icon-recommendations-any](https://home.breinify.ai/hs-fs/hubfs/icon-recommendations-any.png?width=240&height=240&name=icon-recommendations-any.png)

### Recommend Anything

Mix and match models across any content, product, article, UGC, video, and more. 

![icon-context-aware](https://home.breinify.ai/hs-fs/hubfs/icon-context-aware.png?width=240&height=240&name=icon-context-aware.png)

### Flexibility Built on Transparency

Mix and match, adjust models, override recommendations, giving marketers control.

![icon-dynamic-content-hero](https://home.breinify.ai/hs-fs/hubfs/icon-dynamic-content-hero.png?width=240&height=240&name=icon-dynamic-content-hero.png)

### Personalize Any Element to Drive Discovery, Revenue

Make any page element a testable, personalized moment. 

![icon-split-test](https://home.breinify.ai/hs-fs/hubfs/icon-split-test.png?width=240&height=240&name=icon-split-test.png)

### Test Fast, Learn Faster

When you can launch in days, any idea can be tested quickly, validated quicker. 

We get it

## Advantages of the Breinify Platform

### ![Personalization at the speed of light](https://home.breinify.ai/hs-fs/hubfs/About/icons/creative@2x.png?width=121&height=97&name=creative@2x.png) Speed

Breinify’s platform gets use cases live in days, not months, with faster learning and testing. Our Crawl, walk, run deployment strategy ensures quick wins without limiting future growth. 

### ![work@2x](https://home.breinify.ai/hs-fs/hubfs/About/icons/work@2x.png?width=70&height=97&name=work@2x.png) Scale

Breinify works seamlessly across channels, content types, and customer types to deliver measurable personalization outcomes, using the tools and teams you already have. 

### ![whole self@2x](https://home.breinify.ai/hs-fs/hubfs/About/icons/whole%20self@2x.png?width=97&height=97&name=whole%20self@2x.png) Sequence

Breinify’s Temporal AI uses time, event, and sequence insights to deliver dynamic, context-aware personalization to every customer, especially anonymous traffic. 

### Drop Us a Line

Get Started Today

# Your Brilliant Experience Starts with a Breinstorm

Let us show you how our Crawl, Walk, Run programs help you launch a key personalization use case in a matter of days, instead of months.

### You are in good company:

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