Larson Jewelers achieved significant gains by implementing Breinify's Temporal AI, launching 5 personalized web experiences in under 2 weeks. These experiences drove more than $30k revenue via split tests and outperformed the control group by up to 32%.
In the competitive online jewelry market, delivering personalized shopping experiences is essential for driving sales and fostering customer loyalty. Larson Jewelers, a leading online retailer of wedding bands and jewelry, sought to enhance its e-commerce platform by providing tailored and engaging content to its diverse customer base. To achieve this, Larson Jewelers partnered with Breinify to implement AI-powered personalization across its website.
The Challenges
Larson Jewelers aimed to optimize its website to cater to customers with varying preferences and needs. The company's key challenges included:
- Delivering relevant product recommendations across the customer journey.
- Quickly implementing and testing personalization strategies to maximize impact within short timeframes.
- Maximizing the impact of website content and promotions to drive conversions and revenue.
- Overcoming the limitations of traditional personalization methods that require manual curation and heavy IT involvement, leading to slow implementation and delayed time to value.
The Solutions
Larson Jewelers implemented Breinify's Temporal AI-powered personalization platform. Breinify's solution enabled Larson Jewelers to:
- Personalize Product Recommendations: Breinify's AI dynamically recommends products based on individual customer behavior and preferences.
- For example, personalized product recommendations were implemented on product detail pages (PDPs) to showcase "Wedding Party" items when the product name contained "Wedding," a strategy that could be difficult to execute with tools that lack Breinify's agile personalization capabilities.
- For example, personalized product recommendations were implemented on product detail pages (PDPs) to showcase "Wedding Party" items when the product name contained "Wedding," a strategy that could be difficult to execute with tools that lack Breinify's agile personalization capabilities.
- Optimize Web Experiences: Breinify's platform allows for the creation of personalized website experiences across different customer touchpoints, from the homepage to product detail pages.
- This included optimizing the homepage banner to display "Amazing Ring Deals" with personalized product recommendations, streamlining the shopper's journey to relevant products – a process that would typically require extensive manual curation and development work in other platforms.
- Rapidly Launch and Test: Breinify's solution facilitates quick implementation and A/B testing, enabling Larson Jewelers to test and refine its personalization strategies efficiently. Breinify activated five personalized experiences in under two weeks.
- This rapid implementation contrasts with the months often required by other personalization solutions due to Breinify's AI-driven approach, which automates coding and configuration, reducing IT dependencies.
The Results
The implementation of Breinify's personalization platform delivered significant results for Larson Jewelers:
- Increased Revenue: Larson Jewelers experienced a substantial increase in revenue, with more than $30k more revenue generated via split tests and $25k more revenue based on overall performance.
- Year-over-Year Sales Growth: Year-over-year sales increased by 18.01% during the measurement period.
- Fast Implementation: Breinify activated five personalized experiences in under two weeks.
- Homepage Banner Optimization: The homepage banner optimization test resulted in approximately 32% more revenue within one week.
- PDP "Wedding Party" Recommendations: The introduction of personalized "Wedding Party" recommendations on product detail pages led to 14% more revenue over control, in about one week.
Technical Implementations
Breinify's platform is designed for ease of technical implementation, addressing a key pain point for many businesses. Unlike traditional personalization solutions that often require months of complex integration, custom data mapping, and extensive IT involvement, Breinify can be deployed rapidly. Breinify's AI automates much of the coding and configuration, empowering marketing teams to implement and manage personalization strategies with minimal IT support. This allows for faster deployment and iteration, enabling businesses to quickly adapt to changing market conditions and customer preferences.
Takeaways
By partnering with Breinify, Larson Jewelers successfully enhanced its online shopping experience with AI-powered personalization. The implementation of Breinify's platform resulted in significant revenue growth and improved customer engagement. Breinify's ease of use and rapid time to value allowed Larson Jewelers to achieve these outcomes with unprecedented speed and efficiency, overcoming the limitations of traditional personalization tools. Breinify's Temporal AI enables personalization at scale across channels, content, and customers, driving digital transformation with a connected holistic AI strategy.
