--- title: "PODCAST: How to Make Personalization Meaningful For Your Customers" description: Anna Kloss, VP of Pricing, Promotion, Product and Personalization at Vista, shares how brands can overcome the main challenges of personalization. image: https://home.breinify.ai/hubfs/Anna%20Kloss%20Featured%20Blog%201750X875.png --- [Go Back Up](https://home.breinify.ai/learn/how-to-make-personalization-meaningful-for-your-customers#top) [Skip to Content](https://home.breinify.ai/learn/how-to-make-personalization-meaningful-for-your-customers#body) [![Brinefy logo](https://home.breinify.ai/hs-fs/hubfs/Breinify_Aug2025/images/Brinefy%20logo.png?width=236&height=52&name=Brinefy%20logo.png "Brinefy logo")](https://home.breinify.ai/) Toggle Menu - [Solutions](https://home.breinify.ai/solutions) - [Temporal AI](https://home.breinify.ai/temporal-ai) - [Learn](https://home.breinify.ai/learn) - [About Us](https://home.breinify.ai/about-us) - [Sign in](https://portal.breinify.com/login) - [Talk to the Team](https://home.breinify.ai/contact-us) [back to blog](https://home.breinify.ai/learn) # PODCAST: How to Make Personalization Meaningful For Your Customers [Podcast](https://home.breinify.ai/learn/topic/podcast) • May 16, 2024 • Written by: Diane Keng ![](https://home.breinify.ai/hubfs/Anna%20Kloss%20Featured%20Blog%201750X875.png) Share article [mailto:?subject=PODCAST%3A%20How%20to%20Make%20Personalization%20Meaningful%20For%20Your%20Customers&body=https%3A%2F%2Fhome.breinify.ai%2Flearn%2Fhow-to-make-personalization-meaningful-for-your-customers](mailto:?subject=PODCAST%3A%20How%20to%20Make%20Personalization%20Meaningful%20For%20Your%20Customers&body=https%3A%2F%2Fhome.breinify.ai%2Flearn%2Fhow-to-make-personalization-meaningful-for-your-customers) In  Episode 9 of Beyond Conventional Marketing , I talk to [Anna Kloss](https://www.linkedin.com/in/dr-anna-kloss-2790501b/), VP of Pricing, Promotion, Product and Personalization at [Vista](https://vista.com/), about the importance of brands making personalization a priority for both brand and customer success.  Listen to our full conversation here: Vista is a popular, global e-commerce brand that focuses on producing physical and digital marketing products for consumers. In this episode, Anna and I talk about the challenges brands face when it comes to meaningful personalization and how she approaches this task with her extensive experience in business, economics and data analytics. ![Anna Kloss_BeyondConventionalMarketing_Headline&Quote_Episode01_v2](https://home.breinify.ai/hs-fs/hubfs/Anna%20Kloss_BeyondConventionalMarketing_Headline%26Quote_Episode01_v2.png?width=1200&name=Anna%20Kloss_BeyondConventionalMarketing_Headline%26Quote_Episode01_v2.png) Anna shared her thoughts on the three main challenges personalization brings and why personalization strategies can be so complex: - The first challenge is finding out how to make personalization meaningful to a brand’s unique consumer base and then link it to an effective strategy. - The second challenge is that there's already existing operations. So, the question here is how do brands create, plan, execute and track personalization strategies on an operational level. - And lastly, the third challenge is the need for tech, data and analytics infrastructure to make personalization scalable. ![Anna Kloss_BeyondConventionalMarketing_Headline&Quote_Episode01_v1 (1)](https://home.breinify.ai/hs-fs/hubfs/Anna%20Kloss_BeyondConventionalMarketing_Headline%26Quote_Episode01_v1%20(1).png?width=1200&name=Anna%20Kloss_BeyondConventionalMarketing_Headline%26Quote_Episode01_v1%20(1).png) Anna also shared how she recommends approaching these challenges based on her success at Vista:  - Get super clear on the problems personalization solves for your brand’s customers. - Deliver personalization cross-functionally. - Demonstrate early value often to shape the investment path fast. ![Anna Kloss_BeyondConventionalMarketing_Headline&Quote_Episode01_v3](https://home.breinify.ai/hs-fs/hubfs/Anna%20Kloss_BeyondConventionalMarketing_Headline%26Quote_Episode01_v3.png?width=1200&name=Anna%20Kloss_BeyondConventionalMarketing_Headline%26Quote_Episode01_v3.png) Listen to the full episode to learn from the valuable insights Anna provides on how to do meaningful personalization at scale, the right way. For more insights from marketing leaders you can also keep up with the latest episodes of Beyond Conventional Marketing by subscribing to the podcast on [Apple Podcasts](https://podcasts.apple.com/us/podcast/beyond-conventional-marketing-a-marketing-leaders/id1581641958), [Spotify](https://open.spotify.com/show/2iPZiBAw6zjvn0KT2kAUuH) or wherever you get your podcasts.  Listening on desktop and can’t see the links? Just search for “Beyond Conventional Marketing” in your favorite podcast player. ### Ready to transform your digital personalization with incredible speed? [Get Started](https://home.breinify.ai/lets-talk) ![](https://home.breinify.ai/hubfs/DSC00453-1.jpg) [mailto:diane@breinify.ai](mailto:diane@breinify.ai) ###### Diane Keng CEO & Co-Founder @ Breinify Forbes 30 Under 30 for Enterprise Technology You May Like These ## Related Articles ![](https://home.breinify.ai/hs-fs/hubfs/Data%20Science%20and%20Personalization.png?width=700&name=Data%20Science%20and%20Personalization.png) ### [Data Science & Personalization with Breinify's AI | Video Podcast](https://home.breinify.ai/learn/data-science-and-personalization-with-breinifys-ai) April 16, 2021 | Podcast ![](https://home.breinify.ai/hs-fs/hubfs/2020-08-18-how-to-achieve-digital-blog-image.png?width=700&name=2020-08-18-how-to-achieve-digital-blog-image.png) ### [How to Achieve Digital Personalization at Scale](https://home.breinify.ai/learn/ai-and-the-future-of-work-3) July 15, 2020 | Article ![](https://home.breinify.ai/hs-fs/hubfs/2020-09-28-How%20to%20Create%20Target%20Customer%20Segments%20at%20Scale.png?width=700&name=2020-09-28-How%20to%20Create%20Target%20Customer%20Segments%20at%20Scale.png) ### [How to Create Target Customer Segments at Scale](https://home.breinify.ai/learn/how-to-create-target-customer-segments-at-scale) August 18, 2020 | Article [![Breinify](https://home.breinify.ai/hubfs/Breinify_Logo_Tagline_White.svg "Breinify")](https://home.breinify.ai/) ![badges](https://home.breinify.ai/hs-fs/hubfs/badges.png?width=218&height=63&name=badges.png "badges") - [Learn](https://home.breinify.ai/learn) - [About Us](https://home.breinify.ai/about-us-2025) - [Sign in](https://portal.breinify.com/login) - [Get Started](https://home.breinify.ai/contact-us) --- Copyright © 2026 Breinify Inc. All rights reserved. | [Privacy Policy](https://home.breinify.ai/privacy) ![](https://px.ads.linkedin.com/collect/?pid=7115388&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Diane Keng", "url" : "https://home.breinify.ai/learn/author/diane-keng" }, "dateModified" : "2024-05-16T05:43:12.724Z", "datePublished" : "2022-08-04T15:23:34.000Z", "headline" : "PODCAST: How to Make Personalization Meaningful For Your Customers", "image" : [ "https://home.breinify.ai/hubfs/Anna%20Kloss%20Featured%20Blog%201750X875.png" ], "mainEntityOfPage" : { "@id" : "https://home.breinify.ai/learn/how-to-make-personalization-meaningful-for-your-customers", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://home.breinify.ai/hubfs/Breinify_Logo_Tagline_Blue-2.svg" }, "name" : "Breinify Inc" } } ```