The Problem
BevMo! is the largest alcohol retailer in terms of revenue in the U.S. with store presence concentrated on the West Coast. They're also one of our most loyal customers.
BevMo! came to Breinify to improve their e-commerce performance and had the following objectives:
- Increase e-commerce sales through personalized product recommendations, promotions and content
- Maintain high levels of product variety for their consumers while minimizing manual curation and data tagging for product recommendations
Results
In the last year, Breinify helped BevMo! see a rapid return on investment and achieve great results quickly by:
- Launching a POC in just 7 days
- Increasing YOY sales by 51% overall
- Generating $125M in new sales revenue
- Increasing email conversions resulting in 21.6M products sold
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Increasing e-commerce sales by 5.3% during the 2020 pandemic
Breinify's Solution
We personalize digital experiences for BevMo! across their website, email and SMS channels.
Our website personalization is focused on product recommendations for consumers visiting their e-commerce website with a match-rate of 4.6% (compared to an industry average of 2.4%).
Our AI is able to personalize based on the following criteria:
- Product information including profit margin and inventory
- Price, category and/or region
- Consumers dynamic shopping preferences
In addition to website personalization, we've also extended personalization to e-mail channels for BevMo!, sending over 125M emails to date. The key elements of Breinify-powered emails:
- Templates have fully dynamic content
- Personalization is based on preferences, products, and relevant offers
- Consumers who like wine will get a different set of product recommendations and content than those who like whiskey
- Our AI treats each wine drinker separately based on their individual preferences and purchase habits
To learn more about how we can help brands in the retail and e-commerce industry or how your company could benefit from our personalization, get in touch with us!
