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What CEOs Need to Know About Using AI For Digital Marketing

Article • November 24, 2021 • Written by: Diane Keng

CEOs have to be the ultimate jack of all trades – and a master of some. You’re simultaneously a strategist, expert communicator, financial advisor, and innovation consultant, all of which play a major role in developing your organization’s goals and start achieving them.

The pandemic has highlighted many business lessons, one of which is that organizational agility is increasingly important to long-term business success. 

But how do you create a more agile business?

The key is artificial intelligence. AI gives your business the ability to change directions quickly, adapt to market trends, and address changing consumer behaviors rapidly. The numbers back it up: in 2019, only 39% of executives were engaging in AI initiatives. In 2021, that number is up to 71%, meaning that AI knowledge is quickly becoming a must-have for CEOs.

How to Use AI in Digital Marketing

AI has lots of applications in the marketing sphere, perhaps the most important being its ability to help brands improve digital consumer experiences. When consumer experience is the most important factor in brand loyalty – even more than offering a good product – marketers need to use AI to improve personalization at scale and maintain a competitive edge.

Plenty of brands are starting to use AI to analyze their data, extract actionable insights, enable things like dynamic content, and improve product and content recommendations for users. For the more advanced and tech-savvy brand, AI can also use real-time data to create highly relevant consumer experiences at scale.

Here are the three recommendations for CEOs who are interested in leveraging AI to meet their business objectives:

  • Start now, and become an AI expert as you go along.

  • Take the time to understand trends and industry use cases for AI.

  • Remember that implementing AI is a journey, not a single task to cross off your to-do list.

Check out my full article, The CEO’s Primer on How to Use AI in Digital Marketing, in CEOWORLD Magazine, where I break down these recommendations in detail.

Want to leverage AI in your business, but aren’t sure where to start? Get in touch with us today!

Ready to transform your digital personalization with incredible speed?

Diane Keng

CEO & Co-Founder @ Breinify
Forbes 30 Under 30 for Enterprise Technology