How To Drive Innovation for Consumer Marketing w/ Ivonne Kinser, VP Marketing & Innovation at Avocados from Mexico
In Episode 12 of Beyond Conventional Marketing, I talk to Ivonne Kinser, Vice President of Marketing and Innovation at Avocados From Mexico, about actionable steps for implementing innovation strategies to gain competitive brand success.
Listen to our full conversation here:
Avocado From Mexico (AFM) is a non-profit marketing organization created to promote a brand for Mexican avocados and create more demand for them in the United States. Founded in 2013, AFM has evolved into a transformational brand that effectively uses technology to drive innovation.
In this episode, Ivonne and I discuss what innovation truly means in digital marketing and the most effective approach to drive consumer marketing innovation.
Everyone wants to innovate but sees innovation as a complex endeavor. In reality, it's a simple concept that involves— Identifying opportunities/problems and defining the right approach to facing these opportunities/problems.
Ivonne explains the importance of focusing on individual strengths at an organizational level as an effective approach to driving innovation.
Listen to the full episode to hear Ivonne’s take on this approach and her insightful perspective on solving innovation challenges.
What you can expect to learn:
- Ivonne's approach to marketing innovation
- How can you drive marketing innovation?
- The impact of technology on marketing
- Why should you leverage your strengths
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