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How A German Beauty Brand Increased CRM Registrations & Conversions

Customer Stories • March 8, 2021 • Written by: Diane Keng

The Problem

Our customer is one of the largest brands in the hair and beauty care industry globally. They have a large amount of website traffic and were eager to prioritize e-commerce by focusing on:

  • Collecting first party data
  • Growing their CRM by leveraging website traffic 
  • Increasing e-commerce conversions with more clicks on their “Buy Now” button


In the first 30 days we activated 4 new use cases and in just 5 months, we launched 15 AI-driven campaigns which had the following results:

  • We agreed on a minimum of 30% increase for CRM new registrations above baseline
  • Breinify exceeded expectations with new account registrations having an increase of 105%
  • There was a 30% increase in CRM registrations
  • There was an 80% increase in e-commerce traffic from “Buy Now” clicks in articles
  • Breinify experiences accounted for 44% of all page visits to CRM registration

Breinify's Solution

In 5 months we activated 4 new use cases and launched 15 AI-driven campaigns that included:

  • Dynamic content for banners, pop-ups and footers on the home-page to drive optimize conversions to account registration. 
  • Predictive website experiences that account for consumer journey patterns, time of day/week and localized weather
  • Light gamification on new product banners to encourage engagement

Across the website, there are “Buy Now” buttons which link to third-party retailers or their own e-commerce website to purchase products. The buttons are often embedded in their blog style articles on beauty and haircare. We help increase traffic to their e-commerce site by: 

  • Ensuring e-commerce product links have the same design as other external links
  • Placing dynamic product links that prioritized direct-to-consumer channels where possible
  • Making sure the consumer experience wasn’t impacted by any dynamic changes to the website

To learn more about how we can help brands in the beauty & personal care industry or how your brand could benefit from personalization, get in touch with us!

Ready to transform your digital personalization with incredible speed?

Diane Keng

CEO & Co-Founder @ Breinify
Forbes 30 Under 30 for Enterprise Technology