The Problem
Our customer is one of the largest brands in the hair and beauty care industry globally. They have a large amount of website traffic and were eager to prioritize e-commerce by focusing on:
- Collecting first party data
- Growing their CRM by leveraging website traffic
- Increasing e-commerce conversions with more clicks on their “Buy Now” button
Results
In the first 30 days we activated 4 new use cases and in just 5 months, we launched 15 AI-driven campaigns which had the following results:
- We agreed on a minimum of 30% increase for CRM new registrations above baseline
- Breinify exceeded expectations with new account registrations having an increase of 105%
- There was a 30% increase in CRM registrations
- There was an 80% increase in e-commerce traffic from “Buy Now” clicks in articles
- Breinify experiences accounted for 44% of all page visits to CRM registration
Breinify's Solution
In 5 months we activated 4 new use cases and launched 15 AI-driven campaigns that included:
- Dynamic content for banners, pop-ups and footers on the home-page to drive optimize conversions to account registration.
- Predictive website experiences that account for consumer journey patterns, time of day/week and localized weather
- Light gamification on new product banners to encourage engagement
Across the website, there are “Buy Now” buttons which link to third-party retailers or their own e-commerce website to purchase products. The buttons are often embedded in their blog style articles on beauty and haircare. We help increase traffic to their e-commerce site by:
- Ensuring e-commerce product links have the same design as other external links
- Placing dynamic product links that prioritized direct-to-consumer channels where possible
- Making sure the consumer experience wasn’t impacted by any dynamic changes to the website
To learn more about how we can help brands in the beauty & personal care industry or how your brand could benefit from personalization, get in touch with us!
