--- title: How A German Beauty Brand Increased CRM Registrations & Conversions description: Increasing CRM Registrations & E-Commerce Conversions for Hair & Beauty Brand. Personalization & Customer Journey Optimization. image: https://home.breinify.ai/hubfs/stories-henkel.png --- [Go Back Up](https://home.breinify.ai/learn/increasing-crm-registrations-e-commerce-conversions-for-a-german-hair-beauty-brand#top) [Skip to Content](https://home.breinify.ai/learn/increasing-crm-registrations-e-commerce-conversions-for-a-german-hair-beauty-brand#body) [![Brinefy logo](https://home.breinify.ai/hs-fs/hubfs/Breinify_Aug2025/images/Brinefy%20logo.png?width=236&height=52&name=Brinefy%20logo.png "Brinefy logo")](https://home.breinify.ai/) Toggle Menu - [Solutions](https://home.breinify.ai/solutions) - [Temporal AI](https://home.breinify.ai/temporal-ai) - [Learn](https://home.breinify.ai/learn) - [About Us](https://home.breinify.ai/about-us) - [Sign in](https://portal.breinify.com/login) - [Talk to the Team](https://home.breinify.ai/contact-us) [back to blog](https://home.breinify.ai/learn) # How A German Beauty Brand Increased CRM Registrations & Conversions [Customer Stories](https://home.breinify.ai/learn/topic/customer-stories) • May 15, 2024 • Written by: Diane Keng ![](https://home.breinify.ai/hubfs/stories-henkel.png) Share article [mailto:?subject=How%20A%20German%20Beauty%20Brand%20Increased%20CRM%20Registrations%20%26%20Conversions&body=https%3A%2F%2Fhome.breinify.ai%2Flearn%2Fincreasing-crm-registrations-e-commerce-conversions-for-a-german-hair-beauty-brand](mailto:?subject=How%20A%20German%20Beauty%20Brand%20Increased%20CRM%20Registrations%20%26%20Conversions&body=https%3A%2F%2Fhome.breinify.ai%2Flearn%2Fincreasing-crm-registrations-e-commerce-conversions-for-a-german-hair-beauty-brand) ## The Problem Our customer is one of the largest brands in the hair and beauty care industry globally. They have a large amount of website traffic and were eager to prioritize e-commerce by focusing on: - Collecting first party data - Growing their CRM by leveraging website traffic  - Increasing e-commerce conversions with more clicks on their “Buy Now” button ## Results In the first 30 days we activated 4 new use cases and in just 5 months, we launched 15 AI-driven campaigns which had the following results: - We agreed on a minimum of 30% increase for CRM new registrations above baseline - Breinify exceeded expectations with new account registrations having an increase of 105% - There was a 30% increase in CRM registrations - There was an 80% increase in e-commerce traffic from “Buy Now” clicks in articles - Breinify experiences accounted for 44% of all page visits to CRM registration ## Breinify's Solution In 5 months we activated 4 new use cases and launched 15 AI-driven campaigns that included: - Dynamic content for banners, pop-ups and footers on the home-page to drive optimize conversions to account registration.  - Predictive website experiences that account for consumer journey patterns, time of day/week and localized weather - Light gamification on new product banners to encourage engagement Across the website, there are “Buy Now” buttons which link to third-party retailers or their own e-commerce website to purchase products. The buttons are often embedded in their blog style articles on beauty and haircare. We help increase traffic to their e-commerce site by:  - Ensuring e-commerce product links have the same design as other external links - Placing dynamic product links that prioritized direct-to-consumer channels where possible - Making sure the consumer experience wasn’t impacted by any dynamic changes to the website To learn more about how we can help brands in the beauty & personal care industry or how your brand could benefit from personalization, [get in touch with us](https://home.breinify.ai/lets-talk)! ### Ready to transform your digital personalization with incredible speed? [Get Started](https://home.breinify.ai/lets-talk) ![](https://home.breinify.ai/hubfs/DSC00453-1.jpg) [mailto:diane@breinify.ai](mailto:diane@breinify.ai) ###### Diane Keng CEO & Co-Founder @ Breinify Forbes 30 Under 30 for Enterprise Technology You May Like These ## Related Articles ![](https://home.breinify.ai/hs-fs/hubfs/Copy%20of%20Copy%20of%20Breinify_BeyondConventionalMarketing_HeadlineQuoteGraphic_EP%237_KacyFabie_V1_headline%20-%201%20guest%20.png?width=700&name=Copy%20of%20Copy%20of%20Breinify_BeyondConventionalMarketing_HeadlineQuoteGraphic_EP%237_KacyFabie_V1_headline%20-%201%20guest%20.png) ### [PODCAST: How To Build A Blooming E-Commerce Business w/ Kacy Fabie](https://home.breinify.ai/learn/how-to-build-a-blooming-business-through-e-commerce) June 14, 2022 | Podcast ![](https://home.breinify.ai/hs-fs/hubfs/Cowboy%20charcoal%20featured%20image.png?width=700&name=Cowboy%20charcoal%20featured%20image.png) ### [How a Charcoal Brand Used Data Science To Improve Consumer Experiences](https://home.breinify.ai/learn/how-a-charcoal-brand-used-data-science-to-improve-consumer-experiences) October 7, 2021 | Customer Stories ![](https://home.breinify.ai/hs-fs/hubfs/2020-09-28-How%20to%20Segment%20Customers%20Without%20Sacrificing%20Data%20Privacy-02.png?width=700&name=2020-09-28-How%20to%20Segment%20Customers%20Without%20Sacrificing%20Data%20Privacy-02.png) ### [How to Segment Customers Without Sacrificing Data Privacy](https://home.breinify.ai/learn/how-to-segment-customers-without-sacrificing-data-privacy) September 28, 2020 | Article [![Breinify](https://home.breinify.ai/hubfs/Breinify_Logo_Tagline_White.svg "Breinify")](https://home.breinify.ai/) ![badges](https://home.breinify.ai/hs-fs/hubfs/badges.png?width=218&height=63&name=badges.png "badges") - [Learn](https://home.breinify.ai/learn) - [About Us](https://home.breinify.ai/about-us-2025) - [Sign in](https://portal.breinify.com/login) - [Get Started](https://home.breinify.ai/contact-us) --- Copyright © 2026 Breinify Inc. All rights reserved. | [Privacy Policy](https://home.breinify.ai/privacy) ![](https://px.ads.linkedin.com/collect/?pid=7115388&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Diane Keng", "url" : "https://home.breinify.ai/learn/author/diane-keng" }, "dateModified" : "2024-05-15T13:22:47.610Z", "datePublished" : "2021-03-08T20:02:38.000Z", "headline" : "How A German Beauty Brand Increased CRM Registrations & Conversions", "image" : [ "https://home.breinify.ai/hubfs/stories-henkel.png" ], "mainEntityOfPage" : { "@id" : "https://home.breinify.ai/learn/increasing-crm-registrations-e-commerce-conversions-for-a-german-hair-beauty-brand", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://home.breinify.ai/hubfs/Breinify_Logo_Tagline_Blue-2.svg" }, "name" : "Breinify Inc" } } ```