SAN FRANCISCO, December 1, 2021— Breinify, the leading lightweight personalization platform, today announced strong growth and momentum for 2021. The company said the growth came in the second half of the year on the heels of a significant funding round announced in April 2021, exceeding key drivers of operational success.
Breinify, which provides an AI-driven platform that helps enterprise brands collect data and create personalized experiences for their consumers, identified key indicators of its successful growth, including:
- Delivering 4.3x revenue compared to last year
- New customers and partnerships
- Expanding scope of work with key accounts
- Tripling headcount
- Global expansion
"Breinify is best positioned to capitalize on the increasing demand by brands to deliver on the promise of smart personalization, which is fueling our growth and momentum,” said Diane Keng, co-founder and CEO of Breinify. “I’m proud of the team’s efforts to successfully deliver on the operational metrics which are building a strong foundation for scaling this company for further growth. Breinify’s 'crawl, walk, run' approach helps companies jump start their personalization journeys, and our 2021 momentum is evidence that this approach really resonates with customers.”
New Customers & Partnerships
Retail and CPG brands continue to evolve to become more digital-centric and data-driven, seeking competitive advantage through smart personalization and tailored customer experiences. With data science talent flocking to larger brands like Amazon or Google, or being recruited by in-industry leaders, companies face challenges to have the capabilities to enable even the most basic personalization capabilities. To address those concerns, Breinify is democratizing data science by making predictive capabilities accessible to non-technical, yet data-driven marketing teams. The company’s AI solution enables enterprise marketers to deliver predictive personalization at scale.
Breinify's customers include BevMo!, Duraflame, Sally Beauty, and more. The company achieved results of $125M in new revenue, 20x results for page visits, and +105% in CRM growth for their customers in 2021.
In addition, Breinify has entered into partnerships with SAP Commerce Cloud and Acoustic.
Breinify works with Acoustic as part of a revenue-sharing partnership that helps both Breinify and Acoustic customers, primarily retail marketers, better connect with their target audiences by email.
“Breinify is the backbone of our digital innovation strategy, which has led to an incredible amount of sales for us,” says Matt Champion, CMO of BevMo!. “They're undoubtedly an integral part of our acquisition and engagement efforts.”
Breinify was also the top startup at SAP.iO – a business unit dedicated to incubating, accelerating, and supporting startup innovation – securing the fastest SAP Commerce Cloud App Store release. Breinify’s easy integration with SAP Commerce Cloud and associated marketing products is further cementing Breinify as a top personalization partner.
Employee Retention and New Key Hires
Breinify’s team and work culture is a key focus of the company, which has resulted in strong employee retention rates in 2021. The company has retained its first five employees and continues to focus on building a great work environment.
As the company scales to prepare for accelerated growth, Breinify has tripled its headcount as well as adding key roles, including a new VP of Sales and Head of Growth.
Breinify continued its global expansion efforts in 2021, opening new offices in Germany to house a data science team and expanding its headquarters operations in San Francisco. Additionally, Breinify has hired marketing and sales talent across the US and Canada based remotely.
Breinify’s mission is to democratize data science with a powerful predictive personalization platform for consumer enterprises. This AI-driven lightweight solution enables marketers to deliver dynamic personalization at scale in real-time, without having to support an in-house data science team.
Breinify customers include BevMo!, Duraflame, Sally Beauty, and more. By using Breinify’s platform, customers have achieved results such as $125M in new revenue, 20x more page visits, and +105% in CRM growth in the last year.
Breinify’s platform is powered by proprietary AI, which blends traditional machine learning and complex algorithms. It makes intelligent decisions for individual consumers, across digital marketing channels with measurable results within months. Breinify is headquartered in San Francisco, California, and recently raised an $11M oversubscribed seed round led by Gutbrain Ventures, PBJ Capital, and Streamlined Ventures, with participation from CXO Fund, Startup Capital Ventures, Amino Capital, Sterling Road, and others.
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MEDIA CONTACT: Lauren Gill, MAG PR at Lauren@mooringadvisorygroup.com; Telephone: 978-473-1362
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