How Nestlé Turned Untapped Content Into Scalable Engagement with Breinify
In today’s competitive market, personalized digital experiences are key to customer retention and growth. Nestlé, a global food and beverage leader, saw the opportunity to connect more meaningfully with consumers through rich content like recipes and wellness insights.
Across sites like GoodNes, Very Best Baking, and El Mejor Nido, Nestlé had built a deep library of curated content but much of it remained underutilized. While increased engagement had already proven to boost sales and retention, the manual effort required to scale personalization across brands, languages, and audiences made execution difficult.
To solve this, Nestlé partnered with Breinify to implement AI-powered personalization—enabling smarter use of content at speed, without added headcount, tech overhauls, or heavy IT involvement.
